Customer retention is nowadays on of the most important areas of customer strategy because of the continuous rising of the customer acquisition costs. Companies that have placed great efforts and money on customer retention are the mobile firms. It is easy to see that customer retention is crucial for the wellbeing of their companies. Customer retention strategies can include, for telecom firms, several additional offerings that are used to consolidate a customer's relationship or self-service options that virtually try trap the customer with the firm.

The additional offering is the most classic and used tactic in the pursue of customer retention. It's simple: the company lets out some offers, the customer uses them, gets benefits, thinks he has done a great deal choosing that firm and so the customer retention is done. The self-service options are the top customer retention tactics. Customers that go online are likely to apply some aspects of their service that they have partially built themselves. So, this kind of "collaboration" between firms with clients is guaranteed to improve customer retention.

On the other hand, companies using MLM(Multi Level Marketing) ensure themselves with customer retention. It is easy, because those people can make a lot of income by buying the company's products and by convincing other people to subscribe under and buy those products. So, if a person can make money from being a customer with other affiliates under him that buy things, the firm will be guaranteed with customer retention. This is why the MLM is called a win-win situation.

Customer retention goes hand to hand with customer loyalty. Companies that use CRM (customer relationship management) solutions try to achieve that by creating a "great communication field" with their customers and knowing in this way their need or opinions about some certain products.



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