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Business Software: Yours?
Business software can fulfil many important office functions and save a lot of time on business routines. Modern office systems have the ability to do job costing, invoicing, accounting, manufacture reports, handle a customer database, and do...

Control Stress or It Will Control Your Business
Control Stress or it Will Control Your Business by Dale Collie When we think about stress in the workplace, we usually refer to ulcers or heart conditions, but stress has a much broader impact. It is known that stress is linked to cancer, lung...

LACK OF BUSINESS ISN'T ALWAYS THE PROBLEM
When you're just starting out in business, it's a safe bet that you need more clients. But what if you have been up and running for a while, and you're still not making as much money as you would like? You may be in the habit of thinking that...

Three Big Mistakes that Cost You, and Your One Person Business, Big Money!
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What To Expect From A Home Based Business
So you have decided to begin working at home and own and operate a home based business. What next? What should you expect as a new home based business owner? What can you do to make sure the transition from having an outside job to a home based...

 
How to get Your Business Noticed

Many people will tell you that to get your web site noticed you need to 'optimize' your site for the search engines. You are then led up a path where you have to keep changing your web site as the search engines change their ways of listing things. As fast as you 'optimize' your site, Google and the others have moved the goalposts, meaning you have to keep optimizing over and over again. Now consider some facts. Most people in the world are not users of the Internet. Let's repeat that. The vast majority of people who you want to reach don't use the Internet. It doesn't matter how well you optimize your web site, they simply will never find it. Here's another fact. Some of the best Internet marketers make most of their sales 'offline'. They sell their books, CD-ROMs and so on at seminars, workshops and conferences. Indeed, for many Internet marketers' these 'offline' sales represent the bulk of their income. So what do these facts tell us? They show us that 'offline' promotion is more important than online promotion. You may be able to optimize your web site to get high rankings in a search engine. But that doesn't mean you'll reach the vast majority of people who could buy your product or use your information. This was confirmed recently by one study that showed most people go to an Internet address (URL) after having read it in a newspaper or magazine, been given it by a friend or colleague, or having heard it being mentioned by someone speaking at a meeting or on TV. In other words, it seems that significant numbers of people who get to your web site will do so having heard the URL somewhere outside the Internet. You can get many people visiting your web site, even if you are not ranked highly by the search engines. You can do this in two main ways: 1. Write articles for use in regular publications - newspapers, magazines and so on. Always include your URL in the article and you'll get millions of people to notice your web site address. 2. Speak at every opportunity. Make presentations to business clubs, chambers of commerce, local societies - you name it, you should speak at it. Every time you speak, announce or your web site address. Although these are the two principal ways of gaining offline publicity for your web site, don't neglect your business stationery, posters, car stickers and so on. The more your web site address is visible outside the web, the more visitors you will get regardless of how kind the search engines are to you.

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