Social networking is not a new phenomenon - people have been
meeting together for centuries as a way of expanding their
friendships, increasing their sense of community, and
establishing new business relationships. And even in the last
half century neighborhood or city-based networking organizations
have arisen such as the Lions, Kiwanis, and Elks clubs along
with those dedicated to pure networking like Business Networking
International and LeTip. But it wasn't until a website called
sixdegrees was created a few years ago that online networking
started to take off - sure chat rooms and listservs had existed
in the pre-1995 days but there were never resources online
dedicated exclusively to networking. And while sixdegrees sold
off their company's assets to other online upstarts, the
networking craze had begun. Depending on where you look, there
are potentially hundreds of websites where one can network,
separated out by interest, industry, and geography and whether
the networking interest is for business or personal reasons.
For more business networking, there are 4 primary sites
individuals use to expand their network and ultimately their
income. The granddaddy of them all is craigslist - a San
Francisco-based warehouse of local community news, classifieds,
dating options, and job listings started by Craig Newmark that
has content specific to the top metropolitan regions in the US.
It's a popular site and useful for many things - as ebay found
out when they recently purchased a 25% share. ecademy is a
UK-based site created by the uber-networker Thomas Power.
ecademy requires membership and is set up for pure networking,
particularly on a worldwide basis. The site also enables
blogging, industry-specific content and chats, and is enabled
for heavy-duty networking with known and unknown associates.
Ryze is a site focused on business to consumer networking and
provides a venue to create a community around your business and
personal interests - unfortunately, Ryze use is not regulated
too well so the connections and content often related to
business opportunities, MLM deals, and value-less connections.
LinkedIn is the current disputed leader in the US and worldwide
due to its ease of use, practical benefit, and value added
features including providing a testimonial for someone you know,
passing along requests for connections, job listings, and easy
networking with those with similar interests.
Regardless of which site you decide to use, pick one initially
and commit to a week or month of consistent participation in the
community and decide how you might benefit the work or personal
lives of others. As with everything else in life, you get out of
it what you put into it - so think both of how you can benefit
yourself and others as you participate.
About the author:
Dave Lloyd can be reached at publisheremail@gmail.com and has
written an online guide to social and business networking at
http://www.socialnetworkingguide.com