You are sitting on a goldmine with your business. Beyond whatever your
current services and products, you have more at your fingertips than you
might realize. Here are ideas to grow your business to that next level.

1. Create an informational tips booklet as a marketing tool, a new source
of revenue, or both. Do this by using information you have given your
clients year after year in other formats.

2. Write out those 'sound bites' you are forever telling your clients and
audiences. Once you write them out, organize the tips into the most likely
categories for your specialty.

3. Consider the different formats that manuscript could become. You can
print it as a booklet, record it as an audio or video tape, develop it into
daily reminder cards, use a tip per day on a calendar, just to name a few
of the many possiblities.

4. Map out how you want to distribute each of the products you chose from
the above list. Some will be through publicity excerpts in print
publications. Others will be sold direct in large quantity. You may even
license reprint rights for very large quantities.

5. Notice how the products balance out the service side of your business.
Products can be a good match for a client's budget when they cannot afford
or are not ready to purchase your consulting or speaking services.

6. Plan to introduce at least one or two new informational products a year
to expand your business. That allows you to stay in touch with your
prospects, clients and former clients each time you launch a new product,
all while growing your business.

7. Recycle your knowledge to nurture your clients and to nurture your own
business development. Use those resources you already have for everyone's
benefit.

About the Author
Paulette Ensign
Tips Products International
12675 Camino Mira Del Mar #179 * San Diego, CA 92130
voice: 858-481-0890 * fax 858-793-0880
Paulette@tipsbooklets.com * http://www.tipsbooklets.com
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