As a business turnaround entrepreneur for the past 20
years, I have had a lot of conversations with people
about what really makes a business work - - oh, yes,
that over worked word - successful.

Communication...

For every communication there is a sender and a
receiver.

For every communication there is a message.

For every message there is a meaning.

The message received is not necessarily the message
sent.

What really adds complexity to our communication
process is that the message may not carry the same
"meaning" for the receiver as it does for the sender.

Your task as a communicator is to validate that the
message received is identical to the message sent.
Hold it, you're not done yet...

What about the "meaning" contained in your message?
You're right... validate that it's identical for both
the sender and receiver of the message.

Well, thanks a bunch Bob! You gave me the problem
without a solution.

You're right - I did... but there is a reason for it.
I want you to think about what I have shared with you.

It sounds simple... it looks simple... Well, if it's
so simple then why do so many people and businesses
have such a hard time doing it?

In a single word - - AWARENESS.

We aren't aware of its importance to us. We tend to
say what ever hits our tongue and make the
"assumption" that everyone else knows what we mean.
The fact is that I don't know what you think I know,
and you don't know what I think you know. Worse yet,
we don't know, what we don't know... too bad we can't
admit it.

Communication is the lifeblood of your business and a
single word - - yes, the next word you speak can
change the course of your history, and even the
world's.

Your words. one-at-a-time, give you power over who you
become and how well your business does.

Your communication process can open the floodgates to
business opportunities... Optimize your communication
process and your business will achieve its objectives
25-50% faster.

How do I know, it's the first thing that I work with
the business owner or executives to improve, because
of how important it is to the success of any business
turnaround.

Oh, here is another little benefit: reduced operating
costs, performance improvement, higher profits.

Alright Bob, tell me how to do it... Ok, I will give
you three of the necessary elements to work on...

1. State exactly what you mean.

2. Ask for exactly what you want.

3. Ask questions for clarity... Don't make
assumptions.

4. ...

What you are working for is the validation that both
the message and its meaning are identical to what was
sent.

Are you ready for the next step?...



About the Author
Robert Poulton has successfully completed over 50
business turnarounds that range from moving a company
from a $46,000,000 annual loss to net positive
revenues of $7,000,000 within 18 months. Additional information is available by visiting:
http://www.u2canprofit.com or drop him a note at
rpoulton@u2canprofit.com