The name of your cleaning business will be used in all your
advertising. You are the business name.

Consider your competition and the business names they use.
How do their business names relate to the information you
know about them? How about what you assume about them
without even knowing them or the work they do? What do you
look for in your local Yellow Pages, periodicals or Internet
directories when searching out a business to do work for
you? This is how your potential clients are going to be
feeling about your business name.

Names including maid or housekeeping generally attract
people wanting light cleaning, picking up, and doing the
laundry and the dishes.

If your business name includes cleaning, people who would be
interested in you are not thinking about laundry and dishes;
they're looking for good, thorough cleaning.

Your business name may include a benefit. If your vision
includes houses or offices that sparkle, you may want to
include it in your business name. You will actually get
inquiry calls and new clients because of it.

Your business name is really important and must not be
changed after you start using it. If you change it and
people recognize that you did, they begin to wonder
immediately why you had to change your business name,
assessing it was for negative reasons.


About the Author
Gail Metcalf built her cleaning business from the ground up
and now shares her tips, tricks and trade secrets. Permission
is granted to reproduce this article but no part of the article
content can be modified and credit must be given to the author
with a link back to:
http://HouseCleaningPro.com