Choosing a domain name is a very critical part of your
website marketing strategy.
By choosing a domain name that targets the specific keywords for
your website you'll flood your website with laser targeted
traffic by
enhancing click through response.
Pick a domain name that gives your prospects what they most
desperately desire. By including the
keywords in your domain
name that are your customers desires, including them in your
marketing messages and your website content you can't help but
flood traffic to your website!
Wondering what your customer's desires are? If so, you'll need
to determine what your really selling. Let's look at an example
product here: home security alarm system.
Keep in mind few people know, nor do they care what the heck the
product looks like or the features of the product such as size,
color, weight, speed, or availability. The only thing they have
an interest in is the
"results" your product will achieve
for them. It all boils down to
what's-in-it-for-me?
Why would a prospect purchase a home alarm system?
What's-in-it-for-them? If you think for just a moment you'll
come up with the right answer.
Yes, it's to protect their jewelry or valuables while they are
at work or when the house is empty.
You must stop thinking of yourself or the features of your
product to determine what your customer's deepest desires are.
By turning your product or service features into "benefits" or
"results" you'll be able to hit their hot buttons and flood
traffic to your website in the process.
The easiest way to turn features into benefits is to list all
the features of your product or service on a piece of paper
first. (a feature is a characteristic of a thing: size, color,
weight, speed, availability) Then one by one turn each feature
into a benefit for your customer. What's-in-it-for-me-- save
money? youthfulness? friends? security? money? power? luxury?
prestige? thinner body? obedient pet?
The traffic driving potential of keyword targeted domain names
is awesome, provided that you research your target market and
satisfy their
"true" needs, desires and benefits. Once
you have established this system for marketing, you'll be able
to use your domain name to construct specific ad campaigns
targeted to specific markets even if your website offers
multiple products and services.
To take it a step further, you could formulate a domain name
that works like a headline for a classified ad. When you break a
headline down it should have several different parts. It should
fan the flames of desire with a hint of information about
solving a specific problem, satisfying a need, providing a
benefit, or invoking curiosity with a call to action. Your
domain name should contain as many of these "headline
characteristics" as possible. Try and phrase the keywords into
something relatively short, catchy and easy to remember.
Keep in mind
"what's-in-it-for-me?" as to
"what your
really selling". The job of your domain name is to act like
a headline to drive targeted traffic to your website by
"scratching the itch of your customers." If you've found the
right words to scratch that itch, then ONLY YOU can put it to
use in your domain name. You'll find that not only will you do
better on your search engine rankings you'll also attract a lot
more attention with your pay per click ads or any type of
advertising you use.
About the author:
Roxanna Wehrly makes it easy to learn from marketing experts. To
claim your free video membership, visit
http://www.webbizdeals.com.
Copyright 2005 © Roxanna Wehrly
