Have you heard about eBay? It has been the greatest shopping mall which started off in 1995 for an intention of being a hobby by Pierre M. Omidyar which now, has been the place for creating auctions by millions and millions of sellers every day.

Having thousands and thousands of competitors in your auctions, how do you stand out and make people choose to buy from you instead of the others? Easy, offer a Targeted free informational product, which leads to, an e-book.

That's all you have to do, offering a free e-book in your auctions that is highly complimentary to your product. This will cause high interest to your potential bidders. People are craving for information every day, that's how e-books became one of the most popular product for sale on the Internet.

So why does this work so well? When you offer a highly targeted or connected bonus, sometimes even valued Higher than what you sell, how could the potential bidders not take it up? They've looked at other auctions in your category - sometimes even selling exact products, but only yours offer this unique informational product that comes along with their purchase. People even sometimes claim that they purchase an auction not for the main product, but the bonus that comes along.

That's eBay, small little things can distinguish between a sale or not. How much does an informational bonus costs anyway? None, it's free, you can send as many as you want, anytime, anywhere you are.

How does it work?

Every time when you list your auction, simply have a note some where visible, at the top of your auction or below as long as you catch your visitors' eyes when they visit your auction. Let's take an auction which sells gardening tools for example. A short one like, "**Important - All buyers of my product will also receive an e-book on How To Plant An Apple Tree. This sells on my website at $12, but it comes with your purchase for Free."

Gardening tools are cheap, and with this boost it'll cause a high increase of response. This is a unique selling tip and it doesn't matter what you're selling, one simple technique can shift your business from below right up to the top.

So where can you find these e-books you can legally offer as part of your auction? Of course, you can't simply purchase an e-book you liked and offer it as a bonus, you need to get e-books with resell rights. Still, make sure it's targeted and somehow goes with the auction you have, it's the most important thing.

What are Resell Rights? They are products with rights that can be purchased by people so they can sell the same product as well without being called stealing. It is similar to buying Tagheuer, Nike or Adidas watches and selling them in your own shop. You have the rights to selling it as you've purchased the rights for them. For digital products such as e-books or software, you can duplicate as many of them for being sold/downloaded so it's a great deal.

Other than offering the free bonus to only the successful bidders, offer the other bidders as well with the condition that they opt-in to your subscriber list. In any ways, do it politely! You'll be having an unfair advantage than your other competitors simply by giving and receiving.

About the author:

Mark Flavin Is An Expert On Making Money Online & All Work From Home Topics. Find Out How Mark Makes His Living Online At http://markflavin.com/index.html