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10 Cool Ways To Attract People To Your Website
Copyright 2005 Keith Gloster So, you've completed your first website and are now anxiously waiting with anticipation for all those targeted web site visitors to arrive. "If you build it, they will come." right? No! Building your web site is...

How to Use RSS to Make Money Online
Would you like to find out what those-in-the-know have to say about money? The information in the article below comes straight from well-informed experts with special knowledge about money. Most of you have seen those little buttons on...

Overachieving Your Way to Super Affiliate Stardom
Internet business is a bit confusing especially if you're not really knowledgeable at it. You will also be left completely blank, asking yourself as to what type of online business is best for you. Why don't you try affiliate marketing business? ...

Joint Ventures Revealed
Copyright 2005 Keith Gloster A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase...

Leveraging Media Publicity for Your Website
Most site owners use online marketing channels like banner ads, pay-per-click search engines, email marketing, search engine optimization, etc. But they often miss out the most powerful marketing channel for driving hundreds of thousands of...

 
Email Marketing 101: I Think Your Form Just Ate My Email Address

I signed up for an e-newsletter today - at least I hope that is what happened. I am actually not entirely sure. I was going about my day and thought I would go to the website of one of the major political parties in Canada and signup for their e-newsletter.
Unlike our cousins to the south Canadians head to the polls quite frequently because no one really knows who they want to lead the country and our ruling party is a minority. It makes for heated questions periods full of shouting, insults and frequent threats of looming elections. Being a responsible citizen I thought I should get informed, and how better to than to start getting the opposing party's email marketing messages.
I'm really serious about this and I assumed this political party was too. I just have one problem. I think the e-newsletter signup form ate my email address. The signup form was on the homepage and was easy enough to find. I entered my email address and pressed 'go'. And 'go' it did! Where, I might never know. The page reloaded and my email address vanished. I checked to see if the leader of the party had changed to David Copperfield. Who knows, I might have missed something while I was on summer holidays. No such luck, it was still the same guy with the same suits that matched his boring hair color.
But where did my email address go?
-Did a thank you page appear to let me know I'd been added the email list? No, the page just reloaded.
-Did I get onto the email marketing list? I have no idea.
-Did I get an opt-in email to confirm my participation? Nope.
-Did I get a 'welcome to the email list newsletter' email message? Nope again.
Now I don't know what to do. My confidence has really been shaken. I think I might not get a good night's rest tonight. That form ate my email address and it is really bothering me. I guess I will wait and see if I ever get an e-newsletter from this political party. Will I vote for them in the next election? I'm not sure. If their form ate my email address what will they do with my tax money? Will that disappear too?
Maybe I should try to find a contact email address on the website and ask them if my email address got added. Or maybe I should forget the whole thing and rent Dr. Strangelove and make a batch of popcorn.
I wonder if there are other political parties out there who might want my email address.
I know what I am going to do tomorrow - sign up for the other political party's e-newsletter.
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