If you run AdSense on your site you know that some words pay
more than others, much more in fact. More than likely you have
also learned that terms like "structured settlements" and
"mesothelioma" can produce incredibly high PPC revenue, if they
show up on your site at all. Unfortunately hundreds of thousands
of other webmasters are "on" to this practice judging by the
number of sites created regularly to capitalize on the
phenomenom. So, where does this leave you? Out in the cold? No,
by going after "lateral" keywords and terms you can produce a
site that is even more profitable than these other sites. I will
show you how you can do just that.
What do I mean by "high paying lateral keywords?" Essentially,
these are words, or terms, that webmasters dismiss as not being
relevant or are unrelated to certain high paying keywords. For
instance, you know that the term "free adware" has a nice
payout. You gear your article or page accordingly to have
AdSense produce the lucrative ads and, instead, you come up with
ads that are relevant but not big payers. Should you give up?
No, of course not. Instead, research similar terms that can also
serve up high paying ads and go with them. In this case the
following could be considered:
adware blocker
adware removal
lavasoft adware
free adware removal
adware spy removal tool
remove adware
get adware
adware search and destroy
As you can see, each term contains the keyword "adware" but
other words are added. In a recent survey that I conducted some
of these "lateral" keywords/terms paid even more than the "free
adware" terms. In addition, some nice ads were served up too.
What about mesothelioma? Isn't that a hot keyword? Yes, and an
overworked one. Lateral keywords for your consideration here can
include:
lawyers
attorneys
asbestos cancer
lung cancer
personal injury lawyer
personal injury attorney
The common thread with these keywords? Mesothelioma wasn't even
mentioned. Sure, when you think "attorney" or "lawyer" you think
of ambulance chasing terms like: bextra, malpractice, and
physician neglect. Heck, if other ads are served up instead of
mesothelioma ads, do not despair. Chances are that the deep
pocket lawyers give a nice payout per click for these keywords
too!
Alright, one final example before I turn you loose to do your
own research. The keywords: credit cards.
student credit card
airline credit card
business credit card
Visa credit cards
credit card consolidation
rewards credit cards
online credit cards
0% interest credit cards
cash back credit cards
credit card counseling
The options for some keywords are obviously greater than others.
If you write your own articles and/or web content you may need
to experiment in order to produce the highest paying keywords.
Still, these "lateral" keywords will push up your profits almost
as much as standard keywords. Now, go and do your
own
research!
About the author:
Matt Keegan is
The Article Writer
[
http://www.thearticlewriter.com] who covers topics as diverse
as: aviation, business, customer service, driving, ezines, first
aid, global issues, high paying keywords, internet, and more.
