And the emperor has no clothes.

Do you believe the "heavy hitters" in network marketing or
internet promotion will really reveal their secrets to you
for $29.95? Do you believe there really are any secrets to
success in the first place?

I don't! And I will tell you why.

First things first. Marketers use power words to get your
attention. I used three power words in the title,
"discover," "truth" and "secrets." Over the years marketers
have found that certain words trigger emotional responses
that arouse curiosity in readers (or consumers if you like).

"Secrets" is such a powerful word because people want to
believe there is some magic formula behind the "heavy
hitter's" success. After all, they did not become a heavy
hitter without being successful. People want to know what
they did that made them successful in the first place.

There are a few individuals that if you dropped them naked in
the middle of the Sahara Desert in two weeks they will drive
out of the desert in a new Ferrari wearing a gold Rolex watch
and Armani suit with a downline of 1,000 people. In other
words, they have a talent or gift that cannot be duplicated.
So what does the average person do to become a heavy hitter?
Or better yet, what does the average person do to become
successful?

You are not going to like this.

Heavy hitters work the numbers. They use a system to work
the numbers. At some point in time, they contacted enough
people to generate enough business volume that created the
incomes they have today. They use a system in order to
predict the results given a specific number of contacts. In
other words, they know if they contact 100 people, a specific
number will buy their product or service and a specific
number will join the business.

Secondly, once they become heavy hitters, they use their
reputation as heavy hitters to create additional income.
They have huge centers of influence. If Ms. Heavy Hitter
decides to leave the current company and move to a new
opportunity, she has enough influence that many in her
organization will leave with her. Of course, those that are
closest to her get the word before those that are well down
in the organization.

Observation: It is amazing how many successful network
marketers (heavy hitters) market generic business support and
training materials. (At some point in time they will "pitch"
their opportunity; "back-end" the opportunity if you will).
Makes you wonder where the money is.

Does it pay to join a business opportunity "under" a heavy
hitter or use their secrets?

In my opinion, the answer is a resounding NO. The reason
is, to copy a phrase from the financial industry, that past
performance is no indication of future success. What worked
for one person, may not work for another because of
differences in circumstances, individual skills and the like.
Remember the guy in the desert?

In fact, joining a business opportunity under a heavy hitter
may be detrimental to your wealth health.

For long term residual income, a business must be based on
the retailing or consumption of products or services.
Consumers must want and use the products because of the value
associated with the product. Not the fact that there is a
business opportunity associated with the product. If people
join a business opportunity because of the compensation plan
or "personality" currently promoting the opportunity, there
is a tendency for them to leave when a better compensation
plan or "personality" comes along. There is nothing worse
than having a portion of your downline disappear because they
moved to another opportunity with one of your upline members.

Another key to success and long term residual income, if you
are not going to work the numbers, is to take the time to
develop strong relationships with your business partners. Be
selective with whom you allow into your business. Ideally,
they will be your business partners for a long time to come.
Developing strong bonds protects you and your partners from
the vagaries of business life like changes in company policy,
compensation etc.

The truth is: get rich slowly. Build relationships first.



About the Author
Glen Palo, Editor and Publisher of the Achieve USA
Home Business Journal. Published twice monthly, HBJ offers
the latest information and articles to create successful small and
home businesses. Subscribe today! http://www.achieveusa.com