Copyright 2006 Nabil Khoury
For your network marketing success you need to understand
some basics about human beings. Remember, network marketing is
not a sales business; it is relationship marketing.
Unfortunately, most network marketing companies fail to teach
these basics in training, and their distributors are left
struggling.
First, you must understand yourself and your patterns of
thinking.
Second, for success in prospecting, especially
long distance, you must be able to spot your prospect's pattern
of thinking and find his "hot buttons."
Third, you must
understand that your prospects' patterns of thinking may be
completely different than yours.
Your network marketing success depends upon understanding the
four major personality types. You need to speak your prospect's
language, not your own, and you can discover a prospect's
personality type by listening and by asking the right questions.
What turns you on may be turning your prospect off!
For example, let's talk about the "blues."
- They make up
15% of the population, and they are open and direct.
- They
talk too much, they volunteer more information than necessary,
they like to have fun, they see the big picture, and most
importantly, they don't like details and numbers.
- Finally,
they have difficulty in focusing on one task, and you may think
they have a little bit of ADHD. More "blues" join network
marketing than any other personality type.
If you are a
"blue," you need to learn to shut your mouth and stop
interrupting your prospect; you must learn to listen, and you
must learn to focus on your tasks. In contrast, when you sponsor
a "blue," you need to teach him how to listen and how to focus
in order to succeed in network marketing.
When you prospect a "blue," let him talk, and tell him about the
trip you won and the fun you have with your team in network
marketing. Do not give him details. Make sure you follow up
closely with him, but send him short and sweet e-mails. If you
make the mistake of sending long, detailed e-mails to your blue
prospect, he will block your e-mails, and he will screen his
phone calls and never pick up.
Let's talk about the "yellows."
- They make up 30% of the
population, and they are open and indirect.
- They are soft
spoken, they are the super nice people, and they are very
sensitive.
- They don't like pushy aggressive people.
When your prospect a "yellow", do not talk about money, and tell
him how this business will allow him to be with his family and
loved ones, and how your products are helping people with their
health and wealth. Dare to focus on the money with them and you
lost them forever.
As illustrated above, in order to have success in your
prospecting, you need to understand the different personality
types.
About the author:
Nabil Tannous Khoury, MD is a medical doctor and entrepreneur.
Visit his website daily mlm network marketing tips for generic
practical tips and secrets that lead you to the road of network
marketing success at:
http://www.networkmarketingsuccesstips.com
