Copyright 2006 Nabil Khoury
A major, controversial issue for new network marketing companies
is the future of these companies. Many network marketers like to
join a company when it is a new, or start-up, company because
they believe that they will enjoy bigger paychecks if they join
early. However, these companies have three possible futures, and
network marketers, with a little investigation, should be able
to easily predict which future awaits any given company.
1. Out of business. Statistically speaking, about 90% of network
marketing companies end up filing bankruptcy, and the dreams and
hard work of early network marketers disappear with them.
Companies bound for bankruptcy are easy to spot: usually,
company leaders have no experience in the network marketing
industry and its requirements for success. It is very simple to
investigate nowadays anyone using the internet search engines;
network marketers can simply go to
www.google.com, and search
the names of the founders and leaders of these companies. If
they are unable to find any information about them then it is
easy to conclude that those leaders are experimenting with their
time and money. Seeking independent third party opinions is a
must.
2. Transform to direct sales. Many of these companies start with
a multilevel marketing plan because they lack the budget for
national marketing. Those companies have the intention from the
beginning to transform their structure from network marketing to
direct sales after building their customer bases. Distributors
are left, again, with their dreams in the air. These companies
are also easily identified: their leadership has no network
marketing experience and therefore no loyalty for the network
marketing industry. While they actually state their intentions
very obviously in their policies and procedures, naive network
marketers usually join without thoroughly investigating the
proclaimed opportunity they are joining. Those intentions are
easily spotted simply by reading and analyzing cautiously the
company policies and procedures. Most of the time, it is easy to
spot obvious statements such as, "the company has the right to
eliminate the compensation plan anytime."
3. Prosperous, long-lasting companies. New companies can become
worldwide companies. You can predict such a future for a company
again by checking on the leadership and the founders of the
company. Founders of such companies usually have extensive
experience in the industry; they have been distributors
themselves for most of their lives and are known to have a high
level of integrity. Many of them are well known trainers in the
industry. Obviously, the policies and procedures are very simple
and straight forward without any hidden or suspicious statements.
Joining a new network marketing company may not be the ideal,
but with some basic investigation of the leaders and by reading
and analyzing the company policies and procedures before
joining, network marketers can avoid years of failure and
frustration.
About the author:
Nabil T Khoury, MD is a medical doctor and an entrepreneur. His
passion is helping people with their health and wealth. Visit
his website to learn how to pick your residual income business
opportunity
http://www.residualincomebusinessopportunity.net/
