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Ask Mr. D - On Search Engine Tactics
Dear Mr. D, My question is about getting a website listed on the major search engines. For the past several months I have been submitting my website to several of the major search engines. But, I don't think I am listed by any of them. At least I...
Pay-Per-Click Advertising and Search Engine Optimization
There are pro's & con's to both Pay-Per-Click advertising and optimizing for natural search engine traffic. PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage...
Search Engine Marketing 101: What Search Engines See When They Visit Your Site
Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site by Robin Nobles If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it...
The Developing Field of Search Engine Reputation Management
Estimates show that around 90% of consumers use search engines to find websites. When they undertake a search for your company name or brand, your hope is that your own website is high up on the list. However, you do not have control over what...
Top 10 Search Engine Positioning Mistakes
When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people making. By avoiding these mistakes, you can avoid a lot of...
 
Black Hat Techniques - Search engine optimization

Keyword stuffing: Packing long lists of keywords and nothing else onto your site will get you banned eventually. Don't do it. There is a right way to put keywords and phrases on your site.
Invisible text: This is putting lists of keywords in white text on a white background in hopes of attracting more spiders. It's considered unethical, and you shouldn't do it.
Doorway Pages: A doorway page is basically a "fake" page that the user will never see.
It is purely for search engine spiders, and attempts to trick them into indexing the site higher. These should be avoided at all costs. Black Hat SEO is tempting; after all, these tricks actually do work, temporarily. They do end up getting sites higher search rankings; that is, until these same sites get banned for using unethical practices. It's just not worth the risk. Use efficient search engine optimization techniques to get your site ranked higher, and stay away from anything that even looks like Black Hat SEO.
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