As I was doing research for how to market my website once it's
completed, I ran into Search Engine Optimization (SEO) services.
Their services ranged from one time fee to continuous payment
monthly as long as the site was constantly optimized by the
company. I didn't really look into SEO services because they
were way too expensive for me to afford. I just thought they
were similar to Yahoo's Fast Track program, where they come up
with keywords and descriptions, just that they charge so much
more to keep my positions on the very top of every search page.
After meeting my potential business partner, I found out that
there are two types of website optimization: one is to maximize
website performance, and the other is for internet presence and
visibility through natural listings on search engines, using
meta tags of descriptions and keywords to give specific
instructions for search engines spiders and robots. Spiders and
robots 'crawl' every webpage to match and position the sites on
their search engines.
I wasn't very interested in maximizing my site performance
because it loaded faster than other comparison shopping
websites. However, I realized that website
optimization--SEO--would help me a lot with visibility on all
search engines. I can always pay to get high positioning on
search pages, but having high positioning with natural listings;
it's like advertising the site for free. I felt like if I spent
a little more and chose to go with SEO, I would've saved a lot
more money in the long run.
Another $40,000 to invest to optimize my site was nearly
impossible for me, unless the person I spoke to was willing to
help out. I was ill prepared for this, and I blame this for me
not being technologically savvy and just pushing my idea to
work. This was when I realized my major setback - Part VIII.
If you have experienced any major setbacks with your business
and would like to share with the audience, please feel free to
email me at writings@imbae.net
About the author:
ImBae.net - Entrepreneurial Life Stories & Lessons
http://lessons.imbae.net
Copyright © 2005, ImBae.net, All
Rights Reserved.
