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Insuring Your Small Business
The number of small businesses starting up in the UK increases every year. The people starting a new business do it for a variety of reasons, to follow a dream; the need to stay at home combined with the need to work, redundancy, the...
Marketing a New or Small Business on a Budget
There are almost as many opinions and views on marketing as there are companies to market. The big names and multinationals will have an extraordinary amount of funding set aside in which to convey their marketing message to the masses. The...
Small Business Health Insurance
It is very beneficial to provide small business insurance to your employees to allow them to have affordable health care insurance. You will want to research and find out what kind of small group health insurance quotes you can get, and then...
Small Business Network Security 101
Introduction With broadband usage quickly becoming a standard in the business world and network security hazards on the rise, small businesses without a dedicated IT team are faced with the great challenge of protecting their networks from...
Small Business Statistics | Which are the riskiest and which are the safest?
Before starting a small business of your own, you should know the risk factors. Which small businesses are the safest to start and which ones are considered a risky business? With a few facts in hand you can make a better business startup...
 
Why Every Small Business Owner Needs Two Websites




Every small business owner knows that they need a website, right? Well the truth is what they really need is at least two websites.


One website that is specific to their business, product, service, name, etc. and...


another site that is an educational site specific to the benefits of their service or product.


So JoesBaitShop.com tells all about the various lures and tackle you offer, even more about the charter trips, and eventually how to buy.


CatchFishToday.com (your other site) however is full of informative information, how-to tips, and resources for avid fisherpersons.


Of course this site also has plenty (but not too many) of links back to JoesBaitShop.com.


Here's the deal. Online people don't go out searching for companies, They go online looking for solutions, information, answers to life's persistent questions...you know like what's the best hat to wear cod fishing?


Your second website gives them the answer and sends them to your first site to go shopping.


It really doesn't matter what business you are in. An investment banking firm can benefit from the same strategy.


Here's the reason. The major search engines want to index high quality information. A site about what a person can buy from you doesn't make that cut but a site with an article about how to cast in windy conditions does.


In addition, search engines take a look at sites that link to you and give your some points for that. A high quality how to site about fishing will draw plenty of related links. This will only help drive that traffic to JoesBaitShop.com even faster.


The cost of putting up a website is so low these days it's really a crime if you don't come up with about 10 reasons to have multiple sites.


Think of it this way. You need one site that presells and one site that sells. If this strategy even remotely makes sense to you then there is a book you should read today! It's called Make Your Site Sell. Go see for yourself


Copyright 2004 John Jantsch






John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of Duct Tape Marketing, a turn-key small business marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php or at http://www.JohnJantsch.com